Baby Shops: Sharing Basic Potty Training Tips to Sell

If you have an online or a brick–and-mortar store that sells things for babies, you could be wondering how to lure the parents to your website or shop. After about 18 months of changing diapers and cleaning up the mess that their babies make, the “diapering-fatigue” could be setting in. No matter how much they love their toddlers, all parents look forward to the day when they can use the toilet by themselves.

Thus, potty training isn’t just a big milestone for toddlers. It is also a major achievement for the parents. Saying goodbye to buying and changing diapers, though, can’t be an easy step. It has to be preceded with potty training. It isn’t uncommon for parents to have a hard time doing this. With the tendency to compare their child to other kids, they could be disappointed.

How can you address this need? Use your website to share information. Having content that does more than sell items is important. For instance, if you are selling colourful potty chairs or seats, you would want to let them know that getting creative to catch full attention is important. Cute, colourful or innovative potty trainers (which you are selling) could be the thing that they need. How would your potential buyers know that if you don’t tell them? The key is to tell the story in the form of website content or a blog.

When you tell your story, forget about selling. Often it is more compelling to just think of the needs of your readers. By knowing and focusing on their needs, you can “powerfully suggest” to them your products.

What other basic potty training tips can you share with your readers if you have a baby shop?

• Know when your toddler is ready?  It is important to tell your readers when to start expecting to see the signs of readiness. It can come as early as 18 months or be as late as 24 months or older. Some signs are the uneasiness when wearing soiled diapers, the eagerness to go to the toilet, and the ability to pull the underpants down and up, follow simple instructions, and stay dry or control bladder longer.

• Spell potty training with f-u-n. The milestone may take longer to attain if your toddler is unduly stressed or he/she isn’t ready to potty train yet. Making the activity fun is tactical. For example, give the little one an easy head start by letting him/her pick the right one or by decorating it.

• Exercise patience and consistency.  Potty training may take time. Teach patience by being patient yourself. If the effort has been unsuccessful, take a potty break. Let the child play around without a diaper. Take note when they usually “go” to pick the potty training schedule and increase their chance of success.

• Celebrate successes with praise and/or incentives. Reward your toddler with praises or small incentives for each success. This can motivate your child to be positive, sit longer and try harder.

Remember, selling isn’t just all about talking about your products. Make your site valuable with great information that parents can use.